The Art of Design RSS

How We Create, R&D, The Art of Design -

We run into this a lot. We spend months designing a bag, testing it, redesigning it.. and then we launch it... and two weeks later... someone else has changed a pocket and used a different material, but same bag, same size, same design!   At first we used to get really angry..... We used to ask ourselves: Do they have any idea how long this took us to come up with? Do they know how much time and effort has gone into this design? But the answer was always... yes... yes they know and no... they don't care.  So we...

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